LinkedIn is ending the stories feature this year, from September 2021. LinkedIn launched the feature in February 2020 in Internal testing. It was a good move by the platform, but the impact was not how they had expected.
Liz Li, Senior Director of Product at LinkedIn, mentioned, “We’ll remove the current Stories experience by the end of September, as we work on the new experience.”
As per LinkedIn research, customers wanted to create videos that can stay live on their profiles and bring out professional stories. Also, users wanted it to be a creative method to show their personalities and expertise.
Now, we’re taking those learnings to evolve the Stories format into a reimagined video experience across LinkedIn that’s even richer and more conversational. We want to embrace mixed media and creative tools of Stories in a consistent way across our platform, while working to integrate it more tightly with your professional identity.
Liz Li
I felt LinkedIn stories was a good addition. But people were not ready to showcase their personal life, compared to how they were, on Instagram or Snapchat. Moreover, the stories needed much more features for users to make them more personal and interactive.
If LinkedIn can revamp and add some initiatives like;
- Short videos for users to voice out, why recruiters should hire them. Which in return will help recruiters catch a quick glimpse
- Methods to make stories reach out to a broader audience
- Filters that highlights their profiles
- Archive favorite stories on the profiles as Instagram
These are some of my ideas and, I would love them to be on LinkedIn. However, after Twitter, LinkedIn will be a big-league social media company to see a fallback of the Stories feature.
